Case study 022026
AI UGC campaign builder

LocalLens AI

A practical AI video product helping UAE businesses move from a campaign idea to usable short-form UGC content.

AI product strategyWorkflow designPrompt designVideo systemsProduct UX
Project evidence

Role

Founder and product lead across positioning, product flow, prompt design, interface direction and prototype validation.

Context

A founder-led AI product for UAE businesses that need frequent, localised campaign content.

Timeline

2026 to present.

Current status

Working prototype, with provider integration and production workflow development continuing.

Evidence

A Runware and Remotion prototype produced working MP4 outputs through the template, script, generation-job and library flow.

01 / The challenge

Local businesses need frequent video content, but agency timelines, creator coordination and generic AI outputs make production slow or difficult to sustain.

02 / The response

I designed a guided flow from template and campaign context through script options, generation jobs and a reusable video library. The product was tested across beauty, real estate, events and ecommerce contexts.

Design principles
  1. 01Start with the business context
  2. 02Offer choice without overwhelming
  3. 03Keep providers replaceable
  4. 04Design formats around real campaign channels
03 / The outcome

The Runware and Remotion prototype generated working MP4 outputs, turning the concept into a testable production workflow while preserving the option to swap video providers later.

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